CASE STUDIES

American Express

CHALLENGE

American Express approached UCG to help gain awareness for their Premier Rewards Gold Card.  The acquisition and retention of new and current customers was top priority of the program.  Also, American Express wanted to get the word out about the cards’ valuable rewards and benefits, plus faster ways to earn reward points that could be spent on just about anything.  The campaign engaged consumers, resulting in on premise activation

SOLUTION

• In conjunction with the American Express Global Product Team, UCG crafted and launched the American Express Fly Faster to Greater Rewards Flight Simulator Experience
• Sales team members were onsite to engage target customers, distribute premium items, and activate cards on the spot
• Custom built exhibits housing a 3D flight simulator were placed in six major airports around the country including: O'Hare International Airport in Chicago, Philadelphia International Airport, Dallas Fort Worth International Airport, JFK International Airport in New York, Washington National Airport, and Cleveland Hopkins International Airport.
• UCG oversaw the development, conceptualization, art creation, animation, programming, and data collection of the program.
• Consumers were encouraged to take short flights using the customized flight simulator for a chance to earn 25,000 bonus points if they signed up for the promoted credit card.  The flight allowed the customer to fly across the US to learn about the American Express rewards program and enabled the client to collect valuable customer data.

RESULTS

• New and existing customers left the brand experience with a unique and memorable association with American Express
• The success of the initial program lead to a six month extension
• User data was collected from several thousand participants