CASE STUDIES

CHARLES SCHWAB : $2 ATM REBATE EVENT

CHALLENGE

Charles Schwab approached UCG Marketing challenged to create buzz and distribute $2 bills, representing the ATM fee rebate product feature for their new HYIC account. Schwab strived to drive traffic to www.schabbiggestthing.com to enter a $10,000 sweepstakes and the opportunity for interested consumers to speak with Schwab Financial Consultants about financial services.

SOLUTION

• Fabricated a custom-designed kiosk for branding impact and security for the brand ambassadors
• Wrapped and fully branded a 37ft RV
• Produced over 25,000 magnetic stripe game cards with instant winners pre-programmed into the magnet; swiped cards through readers at the kiosk and announced winners of $100 bills onsite
• Distributed iKyp information packets, branded mints, tri-fold brochures, and branch locator cards to all consumers

RESULTS

• Brand Ambassadors distributed over 11,500 $2 bills
• 6,000 brand locator cards were distributed
• 99 instant winners redeemed their prizes