CASE STUDIES

JOHNSON & JOHNSON :
ACUVUE®/O.B./CLEAN & CLEAR COLLEGE TOUR

CHALLENGE

Johnson & Johnson approached UCG Marketing to increase brand awareness and trial for three of their products ACUVUE®2 COLOURS™, o.b®. Tampons, and Clean & Clear®. The challenge was to generate buzz and create positive brand experiences amongst college students, their target consumer for these products in hopes of driving sales.

SOLUTION

• Executed a national collegiate mobile marketing tour that featured a uniquely designed and brand wrapped 35ft recreational vehicle, four branded 10ft x10ft canopies
• Implemented brand evangelist program on campus to get influential students to help run events and spread a positive word of mouth
• Provided eye care professionals at each campus to assist students with trial lenses
• Joined forces with professional skincare consultants to educate students about their skin care needs and product benefits

RESULTS

• Distributed over 90,000 ACUVUE®2 COLOURS™ brochures
• Distributed over 139,300 Clean & Clear® samples of Morning Burst Facial Cleanser, Blackhead Clearing Scrub, Oil Absorbing Sheets, and Dual Action Moisturizer
• Distributed over 105,000 o.b®. Tampons samples