CASE STUDIES

NESTLÉ WATERS NORTH AMERICA : AQUAPOD MOBILE TOUR

CHALLENGE

Nestlé Waters North America approached UCG Marketing to execute a sampling campaign distributing 500,000 Aquapods to children ages 6-12 and their parents in six brand regions. In addition to Nestlé’s sampling efforts, equally important challenges were to drive traffic to www.aquapod.com/tour to generate a consumer database for further contact and coupon distribution and communicate Nestle’s “Hydration Mission” for kids to better understand the importance of drinking water.

SOLUTION

• Created an appealing, kid-friendly promotion at high attendance, family-friendly events and retail locations around the country in an effort to distribute ice-cold Aquapod samples to our target consumer, children and their parents
• Generated two eye-catching Aquapod-shaped trailers with interchangeable brand labels and Aquapod-themed interactive games on the interior
• Distributed Aquapod Squad membership cards and coupons to parents and children driving them to the Aquapod website where education material and interactive games were available
• Incorporated local Aquapod Squad talent to perform and engage kids with fun and athletic activities

RESULTS

• Executed at 188 events over five months in 18 states, including fairs, festivals, retail locations, libraries and local grocers
• Distributed over 561,000 Aquapods throughout the campaign, exceeding Nestlé’s goal by 17%
• Generated over 11 million impressions through event appearances and driving impressions