CASE STUDIES

Seamless

CHALLENGE

UCG Marketing has worked with Seamless on several programs to raise awareness for their online food ordering service. In February 2011, Seamless was seeking to raise awareness in Boston, Washington D.C. and Philadelphia. Their primary goals were to spread the word about the service, drive people to the website, and increase their customer base.

SOLUTION

• UCG executed a three city mobile tour utilizing a customized food truck to pass out free hot coffee to consumers along with $5 coupons
• Seamless used a street team to distribute gift cards in Boston to get the word out about the service
• In Fall 2011, Seamless attended Collegefest in Boston and created a huge buzz by hosting multiple food eating challenges and giving away nearly 2,000 gift cards to hungry college students

RESULTS

• The mobile tour had a significant impact on customer acquisitions as Seamless saw a 555% year over year increase in new users in the markets the mobile tour visited
• The Boston street team helped acquire more new users introducing them to the best way to order food online
• The Collegefest program surpassed Seamless’s expectations in CPA and had over 230 new users within 2 weeks from the conclusion of the event