CASE STUDIES

UCG Marketing has developed and executed hundreds of experiential programs for an array of clients in America’s leading industries. Serving the nation’s dominant brands in media, food & beverage, pharmaceutical and consumer goods, UCG Marketing has created millions of brand relationships on behalf of our clients. Such brand relationships result in trial and conversion success and increased brand loyalty which, in turn, lead to increased client revenue.

Quite simply we focus on enabling our clients to extend their brand and increase their revenue. No matter what industry your company competes within, UCG Marketing is capable of creating an impactful, budget-conscious and results-oriented campaign such as those highlighted below:

JOHNSON & JOHNSON : ACUVUE2® WAL-MART Johnson & Johnson sought to support a successful retail channel partnership in support of the ACUVUE2 color contact lense product line through a campaign supporting both the channel partner and well defined ACUVUE2 product sales objectives. Teaming with Wal-Mart, Johnson & Johnson sought to introduce consumers to potential eye care service and color contact lense product options through an educational tour targeting over 175 cities. Highlights Engaged approximately 350 consumers at each location Logged over 70,000 consumer interactions in total Generated over 10,000 web site visits Scheduled over 25% of our qualified participants for Wal-Mart Vision Center appointments of which over half purchased qualified eye care products Read more...
GUITAR HERO With the help of UCG Marketing, Guitar Hero was seeking to create “buzz” for its latest product, Guitar Hero World Tour. In addition, KFC and ING partnered with the launch party in hopes of raising their brand awareness as well. UCG created an event that not only engaged consumers with the latest Guitar Hero product, but also seamlessly integrated KFC and ING into the experience. Highlights Approximately 230 targeted gamers attended the event The Battle of the Bands contest featured ten bands that competed for premiums and the $2,000 grand prize was awarded to the band “Sheinekens” Read more...
POM TEA POM Wonderful repackaged their glass bottled POMTea to a more portable and eco-friendly plastic bottle. POM Wonderful approached UCG, looking to reposition themselves among consumers as a more environmentally friendly and initiate product trial through a one of a kind interactive experience. Highlights Distributed over 184,000 POM Tea samples with over 660,000 event visitors Over 125,000 coupons were distributed along with thousands of POM Tea premium items including magnets, flip flops, t-shirts, tanks and tattoos Read more...
AOL MY MUSIC UCG Marketing worked alongside AOL to create a memorable and exciting event to help launch AOL’s My Music campaign to create awareness for this new service (what new service?) in Boston. With highly touted musical guests such as Silvertide and the Goo Goo Dolls giving unforgettable performances at a popular nightclub, guests experienced what AOL My Music was all about (what was is all about?). Highlights 2,000 invited guests attended the event and experienced an exclusive concert 2,000 gift bags were distributed with AOL My Music content and additional branded items Read more...
NESTLÉ WATERS NORTH AMERICA Nestlé Waters North America approached UCG Marketing to execute a sampling campaign distributing 500,000 Aquapods to children ages 6-12 and their parents in six brand regions. In addition to Nestlé’s sampling efforts, equally important challenges were to drive traffic to www.aquapod.com/tour to generate a consumer database for further contact and coupon distribution and communicate Nestle’s “Hydration Mission” for kids to better understand the importance of drinking water. Highlights Executed at 188 events over five months in 18 states, including fairs, festivals, retail locations, libraries and local grocers Distributed over 561,000 Aquapods throughout the campaign, exceeding Nestlé’s goal by 17% Generated over 11 million impressions through event appearances and driving impressions Read more...
CALL OF DUTY : MODERN WARFARE 2 How do you design and execute a promotional event big enough to support the launch of the most anticipated video game of the year? This was the question facing video game leader IGN, Activision, GameStop and Microsoft XBOX 360 as they partnered to define an event on par with an international movie premiere. Highlights Over 10,000 event visitors Over 5,000 registered Facebook visitors Over 1,000,000 minutes of streaming live video views and upwards of 50,000 unique viewers Read more...
SCHOLASTIC : CAPTAIN UNDERPANTS Scholastic reached out to UCG with the task of creating an interactive consumer experience and generating awareness for the newest release in the Captain Underpants book series, Captain Underpants and the Preposterous Plight of the Purple Potty People. Scholastic also sought to build relationships with bookstores across the nation to increase book sales for the new release. Highlights Over 3,700 event visitors spent an average of 27.5 minutes on site Roughly 13,550 event impressions were made along with 1,139,500 driving impressions Executed at 24 locations throughout New York, Cleveland, Ann Arbor/Oak Park, Chicago, Austin, Denver, Los Angeles, San Francisco, Portland and Seattle in a four week period Read more...
CHARLES SCHWAB Charles Schwab approached UCG Marketing challenged to create buzz and distribute $2 bills, representing the ATM fee rebate product feature for their new HYIC account. Schwab strived to drive traffic to www.schabbiggestthing.com to enter a $10,000 sweepstakes and the opportunity for interested consumers to speak with Schwab Financial Consultants about financial services. Highlights Brand Ambassadors distributed over 11,500 $2 bills 6,000 brand locator cards were distributed 99 instant winners redeemed their prizes Read more...
WHITEWAVE Having just introduced a new way to get your recommended daily serving of fruit via the Fruit2Day beverage, WhiteWave approached UCG to execute the launch of Fruit2Day into the marketplace. WhiteWave sought to target professionals and mothers to initiate Fruit2Day trial and educate them about the related health benefits and convenience factors of the product. Highlights In the seven markets, over 200,000 samples were distributed along with brochures and coupons Approximately 1,650,000 impressions were made throughout the campaign Fruit2day was introduced in seven markets including major cities such as Los Angeles, San Diego, Chicago, and Boston Read more...
SCHOLASTIC BOOKS : HARRY POTTER Scholastic approached UCG Marketing with a challenge to build loyalty to the Harry Potter book series while promoting the release of the 7th and final Harry Potter book, Harry Potter and the Deathly Hallows. In addition to building brand loyalty and promoting the release of the newest installment, Scholastic was also committed to increase book sales and enhance it’s relationships with libraries on a local level. Highlights Garnered 2.5MM event impressions Hosted over 22,600 event visitors Collected over 4,000 user generated video messages Read more...
JOHNSON & JOHNSON : ACUVUE® / O.B. / CLEAN & CLEAR Johnson & Johnson approached UCG Marketing to increase brand awareness and trial for three of their products ACUVUE®2 COLOURS™, o.b®. Tampons, and Clean & Clear®. The challenge was to generate buzz and create positive brand experiences amongst college students, their target consumer for these products in hopes of driving sales. Highlights Distributed over 90,000 ACUVUE®2 COLOURS™ brochures Distributed over 139,300 Clean & Clear® samples of Morning Burst Facial Cleanser, Blackhead Clearing Scrub, Oil Absorbing Sheets, and Dual Action Moisturizer Distributed over 105,000 o.b®. Tampons samples Read more...
MS&L LUNESTA Lunesta posed UCG with the challenge of reframing the discussion about prescription sleep aids concentrating on the quality of sleep a person receives each night and challenging the broad-based use of non-prescription sleep aids and over-the-counter products. By driving consumers to www.sleeptonight.com, Lunesta strived to emphasize how newer prescription sleep aids provide more complete sleep while allowing the user to wake up feeling refreshed and able to face the day. Highlights Distributed over 10,000 pieces of collateral to consumers Received over 400 messages on the sleep tonight website and recorded 150 videos Made over 320,000 impressions in five major markets Read more...
MARTIN MILLER'S GIN Martin Miller’s Gin came to UCG Marketing challenged to increase brand awareness and drive sales by targeting sophisticated individuals who are looking for new tastes and ultra premium products. In addition, their goal was to compete with Bombay Sapphire to be the next “must stock” item in restaurants, bars and homes. Highlights Over 12,000 impressions across 40 events More than 8,300 Martin Miller’s Gin drinks served to event attendants Over 8,700 premiums were distributed over the course of the tour Read more...
MIDORI Midori aimed to reposition itself as an upscale and sophisticated cocktail mixer. They strived to be associated with the elite status that comes along with the celebrity lifestyle and culture. UCG collaborated with Midori to portray their brand as posh, glamorous, and exclusive. Highlights 67% of consumer photos were downloaded post-event with an average of 2.85 website hits per photo Over 2,000 total event participants Provided a $350,000 Emerald and Diamond necklace for participants to pose with for paparazzi Read more...
NBC'S TODAY SHOW NBC came to UCG looking to raise awareness for their Today Show “Where in the World is Matt Lauer” series and engage consumers in a unique marketing campaign providing a hands-on experience with the followmatt.com site. Another goal for the campaign was to build a viral buzz and drive traffic to the micro-site – followmatt.com. Highlights 502 Videos were created and entered into the contest 5,750 gift bags distributed to consumers The campaign generated over 3 million impressions from the event, website, and PR coverage Read more...
TROJAN UCG worked alongside Trojan to raise awareness about the state of sexual health and education in college students and engage students to help advocate for a positive sexual health change. UCG was also challenged by Trojan to reframe the way students think about carrying and using condoms. Highlights Executed events on 21 college campuses across 9 states including the University of Miami, Spelman College, Middle Tennessee State University, University of Arkansas and Ohio State University Encouraged an average of 36% of students that visited promotion to sign the Sexual Health Pledge Encouraged an average of 34% of students that visited promotion to sign the Evolve TV Advertising Petition Read more...
VH1 ROCK OF LOVE UCG was faced with VH1’s challenge of building buzz around VH1’s Rock of Love Charm School premiere geared towards nationwide college students. VH1 also looked to UCG to increase viewership and viewer ratings for the show. Highlights Over 154,000 door hangers and invitations were disseminated during pre-promote efforts on college campuses and highly populated urban areas for VH1’s Charm School After Dark and Rock of Love Charm School premiere tune-in time Over 22,000 VH1 premiums distributed to “Charm School Challenge” participants (including Charm School bandanas, rulers, coasters, and Sharon Osbourne masks) 861 “Charmtinis” served to guests dressed in their most charming outfits Read more...
VH1 SAVE THE MUSIC VH1 approached UCG Marketing challenged to create awareness for the VH1 Save the Music Foundation. The foundation is a non-profit organization dedicated to restoring instrumental music education in American public schools and raising awareness about the importance of music. VH1 wanted to generate excitement and drive viewers to watch the premiere of the “Save the Music” Concert. Highlights Distributed over 10,000 branded “music saver” mints and promotional items Created over 296,000 total impressions Received the MAA Worldwide Globes Award and was a Pro Award finalist Read more...
WEIGHT WATCHERS VH1 approached UCG Marketing challenged to create awareness for the VH1 Save the Music Foundation. The foundation is a non-profit organization dedicated to restoring instrumental music education in American public schools and raising awareness about the importance of music. VH1 wanted to generate excitement and drive viewers to watch the premiere of the “Save the Music” Concert. Highlights Distributed over 375,000 Weight Watchers product samples at over 30 locations Distributed over 210,000 Weight Watchers coupon booklets Collected over 1,400 onsite surveys Read more...