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UCG Clients
UCG Marketing’s clients represent the leaders in their respective industries. We have earned the opportunity to work with the very best in brand advertising. UCG’s clients expect excellence at every stage of a marketing campaign including concept development, design, production, execution and measurement. UCG Marketing continues to deliver engaging experiential marketing campaigns that deliver results. Contact us and see how we can impact your brand today.
CONSUMER GOODS & SERVICES
 PUMAUCG helped Launch a new sneaker product line at an up-scale venue in Boston to give top influencers a sneak peak at the new line. |
 JOHNSON & JOHNSONUCG created a complete mobile J&J product center by customizing a 35' RV in order to market multiple J&J products serving the same demographic across the US. Our national tour visited over 70 campuses and distributed well over 300,000 trial and conversion samples. Case Study |
 O.B.UCG organized an East Coast and West Coast mobile tour visiting college campuses focusing on Female individuality and distributing tens of thousands of product related items. Case Study |
 CAPTAIN UNDERPANTSIn order to introduce children to the Captain Underpants book series, UCG created an interactive mobile tour visiting 24 events as we introduced children to the pleasure of reading and learning. Case Study |
 NIVEASupporting Nivea's new body line lotion launch, UCG ran simultaneous trial and conversion events in 10 top DMAs resulting in the distribution of over 200,000 samples and customized blue Nivea carnations. |
 BIORETo generate Biore product awareness among Cosmo's 15+ million readers, UCG organized Style Swap parties in 10 top DMAs and distributed over 25,000 product collateral pieces. |
 TROJANServing the Edelman branding team, UCG customized and fully branded an RV and spent a year visiting over 100 college campuses as well as the political conventions as we distributed over 500,000 samples and created a contact database capturing date from over one third of our participants. Case Study |
 L'OREALUCG deployed a street team to promote L'Oreal's new shampoo and conditioner creating awareness for the new products. |
 CHARLES SCHWABIn order to promote Schwab's no-fee ATM card, we distributed thousands of $2 bills and instant win cards to New York consumers from our fully branded Schwab Mobile RV Center. Case Study |
 BNP PARIBASTo promote Mayor Bloomberg's million tree initiative UCG Marketing teamed up with Blue Man Group and Bette Midler to introduce New Yorkers to the initiative at 7 events in one week. Case Study |
 AJ WRIGHTAJ Wright: 12 days of Christmas program was designed to attract new customers into the store in an engaging experience that promoted Christmas gifts for sale at A.J. Wright |
 COD: Modern Warfare 2The Call of Duty: Modern Warfare 2 launch party aimed to deliver a Hollywood-style premiere event for the launch of the most anticipated video game to date. The star studded event drew 3,000 visitors to a 75' x 30' military-themed gaming tent equipped with 54 XBOX kiosks providing a a chance to play the game prior to the scheduled midnight launch. With over $350 million in sales in the first 24 hours, the event was hailed as the largest entertainment launch in history beating out the current title holder Grand Theft Auto as well as the box office success of Harry Potter and the Half-blood Prince. Case Study |
FOOD & BEVERAGE
 COCA COLACollaborating with hundreds of distributor locations such as CVS and Wal-Mart, UCG supported multiple Coca-Cola products during our channel management campaigns for Diet Coke, Powerade, Minutemade, Dasani and more. |
 NESTLE WATERSEngaging both parents and 6-12 year olds, our multiple teams and larger than life Aquapod mobile vehicles covered over 150 events in five months as we distributed over 500,000 samples and drove tens of thousands of consumers to the Aquapod web site. Case Study |
 WHITE WAVE FOODSServing over 500,000 new and existing product samples, UCG executed cost effective guerilla campaigns resulting in demonstrable store to store sales increases in major cities such as Boston, Chicago, Los Angeles and San Diego. Case Study |
 POM TEAIn order to further engage the critically important young adult female audience, UCG designed an eco-friendly campaign supporting POM's new eco-friendly bottle as we distributed over 250,000 coupons and samples from a customized Sprinter and branded Vespas. Case Study |
 WEIGHT WATCHERSCovering over 30 events in three specific target markets, UCG managed and distributed 500,000 coupons and frozen samples from our branded Weight Watchers distribution center. In addition to our trial and conversion efforts, UCG collected over 1,000 survey responses and provided for follow-up online surveys with our target audience. Case Study |
 CODE BLUEUCG assumed responsibility for facilitating new product funding, development of the distribution channel and product introduction sampling in the product's target markets. |
 Ferrara PanFerrara Pan Candy Spring Break promotion was a two year program that distributed over 500,000 samples to high school and college students during the month of March in various Spring Break destinations |
 DELMONTETo introduce consumers in selected target locations to Del Monte's new Harvest Selection product line, UCG created a series of branded refrigerated push carts and engaged consumers by selling individual units at nominal price points, thereby allowing Del Monte to gather pricing and demand data. |
MEDIA & ENTERTAINMENT
 SEVENTEENCampus Groove college program visited schools on the East coast and West coast promoting Playtex, St. Ives, VO 5, US Air Force, Wal Mart, Maybelline |
 VH1Serving multiple program launches including ROL Charm School and Save the Music, UCG Marketing has contributed to VH1's # 1 ratings and increased viewership in benchmarked markets via the distribution of hundreds of thousands of premium items and hundreds of media mentions resulting from coordinated PR stunts. |
 NBCIn promotion of the NBC/British Air co-promotion UCG customized a mobile trailer to appear as a first class cabin complete with user generated content collection kiosk and gathered over 1,000,000 brand impressions contributing to increased morning show viewership. Case Study |
 GUITAR HEROUCG Marketing designed and executed the Guitar Hero World Tour launch event with a focus on capturing the undivided attention of game industry opinion leaders with our exclusive NYC launch party and Contest of Champions. Case Study |
 ANIMAL PLANETCreated a New York and California casting call to find contestants for a new reality TV show on animal planet. |
 THE CWCreated a street team program to promote America's Next Top Model during initial filming. |
 HBOUCG organized a college campus program promoting the first DVD series of Project Greenlight and advertised the second season while educating college students on how to submit an entry to the Project Greenlight talent contest. |
 MIRAMAX FILMSUCG was engaged to promote and execute multiple DVD releases in top DMAs. |
 HARRY POTTERUCG Marketing was charged with increasing buying potential of the Harry Potter and the Deathly Hallows book release. To support the increased product awareness and convert awareness into sales, UCG designed and produced a customized triple decker bus with which we visited 15 cities, capturing over 2,000,000 impressions and 4,000 user generated videos for the book's web promotions. Case Study |
 NEW LINE CINEMADesigned and executed multi-city guerilla campaigns for DVD release of Newline movies. |
 CNBCCNBC on-line fathers day program was an interactive e-card distributed to busy fathers during the holiday time. Depicted all father’s as CEO |
 UPNUPN’s promotion for “American Next Top Model” focused on a street team concept distributing tune in information and branded water bottles. Markets included: New York, LA, Chicago, Boston, and Philadelphia |
 DISNEYIn promotion of Disney's DVD release of the Lion King 2, UCG conducted a mobile mall tour and river tour around the city of New York resulting in well over 1,000,000 brand introductions. |
 AOLIn order to create heavy demand among online music opinion leaders, UCG Marketing worked with AOL in executing a MyMusic product launch party at which our 2,000 guests were treated to an intimate evening with the Goo Goo Dolls and AOL. Case Study |
 MTVUCG put together a Spring Break recovery kit and created tens of thousands of brand positioning impressions in five top DMAs. |
IGNWhen contributing to the launch of the most anticipated games of each of the last two years, Guitar Hero 4 and Call of Duty Modern Warfare 2, IGN tapped UCG Marketing to create an interactive consumer focused event worthy of the anticipation surrounding each game. Both games topped category revenue expectations with Modern Warfare 2 sales exceeding $350 million in the first 24 hours. |
PHARMACEUTICAL
 LUNESTACovering five DMAs, our street teams engaged thousands of consumers, collected user generated content and drove traffic to a branded product web site. Case Study |
 NOVARTISIn addition to distributing over 500,000 promotional products and conducting thousands of podiatrist foot screenings, our fully branded and customized Digger RV covered health events across the US engaging over 3,000,000 consumers with the Lamasil brand. Case Study |
 ORTHO-MCNEILThe Ortho Women’s Health Back to School with Control and Confidence program was designed to create comfortable atmosphere for female college students to speak openly and honestly with their peers about health issues and products and enabled Ortho to collect value product preference data. |
SPIRITS
 ANHEUSER BUSCHUCG created a fun and interactive experience for Bud Light consumers with a viral component as a follow-up to create and maintain brand loyalty. |
 MIDORISupporting the upscale Midori brand, UCG Marketing executed over 25 events in five weeks with each event allowing members of our target market to be photographed wearing a $250,000 necklace. Well over 60% of our participants accessed the custom site and downloaded their unique Midori photos. Case Study |
 ZEN GREEN TEAUCG organized two separate tasting tours on each coast introducing consumers to the new Green Tea Liqueur. |
 CHIVAS REGALTasting party at Aria nightclub in Boston provided a high class venue for target consumers to experience the product. |
 Targeting young professionals, our three month campaign executed 40 late night events in five top DMAs resulting in thousands of trial and conversion introductions. Case Study |
 SMIRNOFFLaunch party was hosted at The Matrix Boston where consumers got to experience the new product in a fun and interactive event. Dry ice and ice sculptures were used to highlight the product and allow consumers to have fun with an ice luge |
UCG organized two separate tasting tours on each coast introducing consumers to the new Green Tea Liqueur. | ddd |