News and Updates

Advertising Age: “How Modern Warfare 2 Vanquished Harry Potter"

How does a video game rack up more revenue in five days than "Harry Potter" or "Spider-Man"? By going after Hollywood's audience. "Call of Duty: Modern Warfare 2" might be a traditional, hardcore shooter game, but its marketing didn't treat it as such. The result was the biggest entertainment launch ever...

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Call of Duty: Modern Warfare 2
National Product Launch

November 9, 2009 - Modern Warfare 2  is without question the biggest game of 2009 and to celebrate its launch Activision  is throwing a huge release party in New York City. Later today, in this very article, we're hosting Activision's live feed of the event from downtown New York...

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New Clients

Call of Duty Modern Warfare 2
How do you design and execute a promotional event big enough to support the launch of the most anticipated video game of the year? This was the question facing video game leader IGN, Activision, GameStop and Microsoft XBOX 360 as they partnered to define an event on par with an international movie premiere. UCG was tasked with creating an event presenting a 21st century war motif capable of defining the standard by which all video games launches will be compared: an immersive Hollywood-worthy premiere capable of producing measurable results.
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White Wave
Serving over 500,000 new and existing product samples, UCG executed cost effective guerilla campaigns resulting in demonstrable store to store sales increases in major cities such as Boston, Chicago, Los Angeles and San Diego.
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