IGN, Activision, GameStop & Microsoft Partner Up To Release "Call of Duty: Modern Warfare 2”

On Nov. 9, IGN, Activision, GameStop and Microsoft Xbox 360 leased the entire south end of New York City’s Union Square Park and created a full-scale military experience featuring military vehicles, laser light shows, perimeter guards and external big-screens featuring live game play. The objective was to create a launch event by which all video game launches in the future would be compared...

Advertising Age: “How Modern Warfare 2 Vanquished Harry Potter”

How does a video game rack up more revenue in five days than "Harry Potter" or "Spider-Man"? By going after Hollywood's audience.
"Call of Duty: Modern Warfare 2" might be a traditional, hardcore shooter game, but its marketing didn't treat it as such. The result was the biggest entertainment launch ever...

Call Of Duty: Modern Warfare 2 Launch Event

It is a very risky proposition to have an outdoor launch party at New York City in the beginning of November. New Yorkers are used to preparing themselves for another cold and bitter winter in the Big Apple. But the weather gods had other ideas on this night as it was one of the most pleasant nights of the year for the launch party of one of the most anticipated games of the year...

Scenes from the Modern Warfare 2 launch party

For a game set to break records, it's appropriate that Call of Duty: Modern Warfare 2 had an epic launch party in New York's Union Square. I was able to chronicle some of the craziness with my trusty iPhone. Check out the pics...

New York's Call of Duty: Modern Warfare 2 launch event

On the eve of the release of what is arguably the most anticipated game of 2009, Call of Duty: Modern Warfare 2, Activision joined with Microsoft and GameStop to take over New York’s Union Square with a massive party celebrating the launch...

Modern Warfare 2 Launch Party

Modern Warfare 2 is without question the biggest game of 2009 and to celebrate its launch Activision is throwing a huge release party in New York City. Later today, in this very article, we're hosting Activision's live feed of the event from downtown New York.

Johnson & Johnson : VISTAKON® Launches ACUVUE® DIRECT™

Offers more affordable, convenient way to buy annual supply of ACUVUE® brand Contact Lenses
JACKSONVILLE, Fla., May 13 /PRNewswire/ -- VISTAKON®, a Division of Johnson & Johnson Vision Care, Inc., has launched ACUVUE® DIRECT™, a new program designed to help contact lens wearers experience the most convenient and affordable way to purchase an annual supply of ACUVUE® Brand Contact Lenses…

NBC'S Newest Show "CRUSOE"

This season's premiere of NBC's Crusoe series, an exciting drama portraying Robinson Crusoe's travels, occurred on Friday, October 17, 2008. NBC was looking for an attention grabbing, interactive experience...

NBC : NBC Erects ‘Crusoe’ Treehouse

In a David Blaine inspired effort to promote their newest series Crusoe, NBC will build a giant treehouse in Midtown Manhattan in anticipation of the show’s October 17 debut. The treehouse will be located on Broadway and 51st Street…

Trojan : Trojan Condoms and Rolling Stone Evolve America with Bill Maher at the
Democratic National Convention

VH1 : VH1 Orders ‘Rock’ Edition of ‘Charm School,’ Sharon Osbourne to Host

BNP Paribas : BNP Paribas Proudly Present Million Trees NYC Month as Part of Mayor Bloomberg's

BNP Paribas, the bank for a changing world, is proud to present April 2008 as MilliontreesNYC month in New York City. The Bank has
been present in New York City for over 30 years through its Corporate and Investment Banking division. Our involvement in this important initiative is aligned with BNP Paribas' long term commitment to the environment and social responsibility…

Scholastic Books : Scholastic kicks off Harry Potter Sweepstakes

MSG Network : MSG, Pontiac Begin Lacrosse Coverage April 1

The MSG Network is teaming with Pontiac to bring America's fastest-growing sport to television this spring with the Pontiac High School Lacrosse Game of the Week. MSG begins its 11-week broadcast schedule weeks with John Jay (N.Y.) at Huntington (N.Y.) April 1. John Jay, 19-3 a year ago, will look to slow down Huntington seniors Rhamel and Shamel Bratton, widely regarded as the top two players in the country. The coverage concludes June 10 with the Class A, B, and C state finals in New York…

VH1 : Hollywood Bets You’ll Love the 80’s

PUSH OR PULL? LET'S ASK SOME QUESTIONS

A successful marketing campaign must have measureable results. But how does one actually measure the results? Check out our VH1 "Rock of Love Charm School" guerilla and event marketing campaign...

MEASURING FOR MARKETING CAMPAIGN SUCCESS

Determining where to allocate your marketing dollars is in large part a function of determining which influence-points most heavily weigh on your consumer's purchase decision. So, to start your spending allocation process...