nightlife & on premise

Nightlife and on-premise marketing requires its own unique strategy.  Unlike selling name brands, event based marketing requires a familiarity with the nightlife scene.

UCG Marketing’s distinctive understanding of what drives the nightlife industry allows us to customize and execute tailored programs at bars and clubs. We have the ability to reach the trendsetters across the country, capturing the attention of your consumers, and ultimately, “buzz” about your brand.  Whether you are trying to target major urban markets or bring the program nationwide, UCG Marketing can help in any nightlife or on-premise environment through innovative branding, onsite sampling, brand representation and venue negotiation.