youth marketing

Youth marketing promotes a brand’s product or service to youth demographic through the use of current trends in youth culture. This highly-dynamic segment of society can be challenging to connect with and view traditional marketing with skepticism. Therefore, a successful youth marketing campaign uses all aspects of youth culture including sports, music, fashion, and gaming to create a credible message that resonates with this demographic.

As noted by Promo Magazine’s Scene and Heard, 76% of those ages 13-24 use brand experiences to influence purchases. Additionally, over 90% of people indicate live brand participation makes them more open to other forms of brand advertising in the future. Today’s young adults expect a brand experience and UCG delivers.

Whether you’re looking to build brand awareness and drive trial, or to provide students with a memorable hands-on brand interaction, UCG Marketing can help you develop an engaging promotional program that exceeds your on and off campus marketing goals.